Since its launch back in 2021, the SUSTAIN brand has continued to gain attention in the press alongside our parent company Coryton. From insightful industry articles to mainstream media mentions, we’ve enjoyed a wealth of coverage in support of our fuels, our achievements and our mission to work towards more sustainable transportation. Fancy reading all about it? Below, we signpost a selection of stories that are available to view online.
Putting sustainable fuels in the spotlight
Whether it’s targeting topical conversations or sharing our expertise, we’re constantly working to raise awareness for sustainable fuels and their role in the fight against climate change. This has included:
- Putting our products to the test with Evo: Evo’s Colin Goodwin compared SUSTAIN products with regular unleaded petrol in this informative piece.
- Revealing national stats on sustainable driving: Our survey highlighting the British response to the ZEV mandate and the need to utilise wider technologies for ICE engines was picked up in many publications, from the Brown Car Guy YouTube channel to Classics World.
- Engaging with influencers on sustainable fuels: We’re proud to have been featured on Harry’s Garage many times. In this video, Harry talks to our very own David Richardson to answer common questions on sustainable fuels.
- Launching SUSTAIN Classic: In 2023, we launched SUSTAIN Classic. This was the UK’s first publicly available fuel using sustainable components designed for classic cars (as well as being compatible with wider vehicles). The news was covered in Top Gear, Hagerty, PistonHeads and many more.
Celebrating pioneering partnerships
Over the years, we’ve joined forces with numerous racing icons, global brands and top-tier events to showcase sustainable fuel technologies. This has included:
- Making history with Mazda: The Scotman’s Jim McGill shared his account of our record road trip from Land’s End to John O’Groats, fuelling MX-5s on 100% sustainable fuel.
- Fuelling David Brabham’s return to racing: Our partnership with racing legend David Brabham caught the eye of motoring journalist Zack Norman at Motor Verso.
- Setting records in the deserts of the Dakar Rally: Having supplied bespoke blends for BRX at the Dakar Rally for a number of years, our parent company Coryton featured alongside the racing team in many pieces of coverage including this article on Evo’s website.
- Fuelling Top Gear’s Speed Week: We’ve fuelled Top Gear’s Speed Week for numerous years powering a range of impressive vehicles.
- Helping CarFest make greenhouse gas savings: Green Energy News reported on our work with the family-friendly CarFest event, highlighting the future of sustainable transportation.
SUSTAIN has also been cited in hundreds of print publications, from national newspapers like The Times to specialist magazines such as Racecar Engineering.
For more information on sustainable fuels, visit our education hub or click here to visit the SUSTAIN product pages.
